SUMMER BLUEPRINT: ‘BUILT DIFFERENT’
Built Different
21 lessons. 7 weeks. One mental edge.
Each week includes 3 short team sessions:
Lesson 1: Coach Jackson-narrated video or coach-led script
Lesson 2: FROM THE COACH
Lesson 3: LEADER EDITION
Includes:
COACHES’ SCOUTING REPORT TO PREP YOU FOR THE WEEK
video clips, built-in discussion questions, and weekly themes like confidence, focus, and toughness.
PARENT PLAYBOOK TO EMAIL EACH WEEK
Plug-and-play. No prep. Built for team culture.
“I told our guys we were doing The Summer Blueprint again—and they were fired up! They remembered every topic from last summer. That tells you the impact it made. I can’t wait to see how it sharpens our mental training again this year.”
7-week summer mental performance training is back for 2025!
The Blueprint Summer 2025 is a 7-week mental performance program designed to build athletes who are focused, confident, and consistent — on and off the field. Through daily lessons, team challenges, and real conversations, your players will train the mind like they train the body. This summer, don’t just get stronger. Get Built Different.
The Blueprint Summer Bundle
Train your core leaders and your full team—all in one bundle. ✅ Leadership Academy (For Captains & Leadership Council) 8 Core Leadership Lessons Field Manual + Weekly Challenges Video Teaching + Coach-Led Huddle Guides Builds vocal, accountable, action-first leaders ✅ Built Different (For the Entire Team) 21 Mental Performance Lessons (3 per week) Team-Focused Videos + Discussion Slides Weekly Athlete Challenges & Reflection Prompts Trains mindset, focus, confidence & communication
“Follow Me” Leadership Academy – Built to Develop Your Captains & Council
Equip your team with 8 battle-tested leadership lessons built to develop influence, discipline, and a team-first mindset.
Each package includes printed field manuals shipped to you, weekly leadership challenges, and step-by-step coach guides—no prep required.
The Blueprint
MENTAL PERFORMANCE EDGE FOR ATHLETES
Player-led sessions
“Our team building has gone through the roof because of The Blueprint.” Joe Cary, Athletic Coordinator, Tomball Memorial (Texas)
“We’ve had teammate to teammate discussions unlike any we would’ve ever had without The Blueprint.” KirK Thor, Athletic Coordinator, Lake Ridge H.S. (Texas)
The Blueprint is for all athletes, TEAMS and programs!
COACH-LED AND PLAYER-LED SESSIONS.
A weekly single page ‘start up guide.’
Plus a parent playbook that not only keeps them informed but also active in the process.
in-season program
Throughout each season, teams face a roller-coaster of situations that they must navigate. Our in-season program assists coaches in effectively communicating with their teams as they encounter various challenges such as:
training camp and team building
pre and post-game rituals
heavy underdogs or heavy favorites
cross-town rival week
the start of district play
managing a losing streak
implementing a mid-season reset
15 topics! - 45 designed sessions, 15 parent playbooks and bonus materials for your staff to present as well!
off-season program
The off-season blueprint shifts the focus from the athlete's mental performance in the team setting to their individual goals. Emphasis will be placed on the 1% daily process and fundamental mental performance tactics.
Goal setting and skills to achieve
The 1% Daily Process
High Skill vs. High Trust
Grit - how to grow it
Pre-event imagery and visualization
Self-talk and affirmations
Breathing to combat anxiousness
It Takes What It Takes - Living on ‘Grinder Island’
Much, much, more!
“Our Blueprint team's discussions are spot on, but the magic happens when our guys break up and share one-on-one or in small groups.”
Bryan Oakes, Athletic Director and Head Football Coach Emory Rains I.S.D. (Texas)
COACH JACKSON LED SESSIONS
“The Blueprint has given me what I need the most, more time! Coach Jackson has delivered a reliable and valuable mental performance system for our teams.” Dennis Dunn, Athletic Director, Head Football Coach, North Desoto H.S. (Louisiana) 9x State Champion
“Our parents love the playbook! It’s great to have a two-page message on mental performance to send them each week.” Chauncey Hendershot, Head Football Coach Minot H.S. (North Dakota) 2023 State Champions
SMALL GROUP AND 1-1 DISCUSSIONS
Louisiana Christian University
"The Blueprint has been instrumental in helping our players gain an edge in the mental game. Not only does Coach Jackson lead our sessions twice weekly, but he also posts mental performance tactics in our team chat. He has become a virtual coach on our staff." Ben McLaughlin, Head Football Coach Louisiana Christian University
School Purchase orders and small school discounts available
Leadership Academy Curriculum
Introducing plug-and-play game-specific mental performance sessions for your team. Coach Jackson leverages his experience to tailor messages for specific situations throughout your season.
Get everything! Leadership Academy (New for '25) In-season - Off-season - Summer and Pregame Motivationals! $5,096 if purchased separately!
The Blueprint Summer 2025 is a 7-week mental performance program designed to build athletes who are focused, confident, and consistent — on and off the field. Through daily lessons, team challenges, and real conversations, your players will train the mind like they train the body. This summer, don’t just get stronger. Get Built Different.
During the off-season, the soil is watered, fertilized, and prepared for the harvest. This crucial period is when the magic happens as the new season begins. While your athletes focus on getting stronger and faster, The Blueprint will help them gain the mental edge to perform at their best.
The Blueprint is THE EDGE for Your Program
We will spend 10 minutes in line at Starbucks-will you do the same to create a championship culture?
Is your program receiving mental performance training? If you will spend 10 minutes per day pouring into your team it will pay off tremendously for each athlete individually and for your team as a whole.
Coach Jackson understands the struggle that comes with managing a program. Time is a valuable commodity that every coach wishes they had more of. That's why Coach Jackson is here to help. With his expertly crafted pre-designed lessons, coaches can take the pressure off themselves and focus on what they do best - coaching.
Coach Jackson has already done the heavy lifting for you. You can trust that each lesson is carefully thought out and tailored to your program's needs.
Summer Blueprint - “If you SEE SOMETHING, SAY SOMETHING” (session 1). This session is the beginning of helping athletes get more comfortable with holding each other accountable in a positive way.
Coach Jackson led sessons
Player-led sessions
Bonus material for you to lead a session
Small group and 1-1 discussions
Weekly parent playbook
My heart is to serve. The answer will be YES for all programs
The Blueprint Weekly System
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3 LESSONS PER WEEK
Coach Jackson presents Lesson 1 in a concise, 6-minute narrated video—complete with slides and dynamic video clips for engaging learning. Prefer to lead it yourself? A full script is included.
Lessons 2 and 3 are interactive, designed for coaches and players to lead team discussions that deepen understanding and build leadership from within. -
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ATHLETE INVOLVEMENT
Vocal leadership is rare and challenging to cultivate. Each narrated session concludes with discussion questions designed for team-wide or small group engagement, helping players actively practice leadership.
At the end of the week, athletes will "lead from the front" by teaching the lesson themselves, building confidence and reinforcing their growth as vocal leaders.
